The greatest Apple product comeback story of the past few years has, without a doubt, been the Apple Watch. Launched with great fanfare four years ago, the initial version tried to do way too much with way too little, and it had confusing software to boot. Worst of all, it was unclear what the original Apple Watch was even for. No single thing stood out.
Then Apple did what Apple often does: iterated, refined, and fixed. But as much as there were software and hardware improvements to the Series 2 and Series 3, the most important refinements were to the Apple Watch’s purpose. It gained clarity. It was for fitness and notifications. Eventually, when it was ready, Apple added better connectivity.
Now, with the Series 4, Apple is iterating again. And, importantly, it’s learned how to iterate the product’s hardware and its purpose at the same time. The Series 4 has finally achieved something like the original goal of the Apple Watch. It’s not quite a do-anything computer on your wrist, but it can be different things to different people now.
With apologies to the new iPhones, the Apple Watch Series 4 was the most impressive thing Apple announced last week. After using it for the past week or so, I think it lives up to the hype.
For the first time since the original Apple Watch, the hardware has been fully redesigned, with a new body and new sizes. But it’s not a major overhaul. These still look like the Apple Watches you’re used to: they have the same rounded-corner lozenge shape, the same glass that curves around to match the body, and the same digital crown and single-button layout.
Before we get too far, we should talk pricing. This Watch is not especially cheap. The smallest, least expensive model comes with GPS and Wi-Fi and costs $399. But if you start piling on the upgrades, you can quickly jack up the price to something that feels exorbitant, especially if you’re upgrading from a Series 2 or Series 3. It’s $29 more for the larger size, $100 for LTE compatibility (plus $10 per month or so from your carrier), and the stainless steel models are $200 more (and only come with LTE). Add in Apple Care, and you can end up spending a lot — though it’s nothing like the wild “Edition” prices of yore. (Don’t even get me started on the Hermès model.)